The development of Apple’s virtual reality content and software tools plays a central role in creating experiences that serve the purpose of future headsets. Its last major new product, the Apple Watch, was launched in about 3,000 apps, Technical reviewers said some of these apps were useful..Has similar drawbacks Meta’s Quest Virtual Reality HeadsetLast year’s sales exceeded 10 million, as many consider it a gaming device.
From the original Macintosh to the iPad, Apple has attracted a wide range of potential customers and pursued products for a variety of uses. Last year, it sold an estimated 240 million iPhones, accounting for about half of its total revenue of $ 366 billion. Analysts say that in order to make a headset valuable, you need a utility that transcends the niche world of video games.
Apple CEO Tim Cook has been talking about the possibilities of augmented reality for years. In 2016, he told investors that the company has invested heavily in it and sees it as a “great commercial opportunity.” At that time, many employees on Apple’s campus read a futuristic novel about virtual reality, Ready Player One, and talked about the possibility of creating Apple’s own mixed reality world.
Apple hired Dolby Technologies engineer Mike Rockwell and ordered him to lead the effort. His early efforts to create augmented reality products were hampered by weak computing power, two people familiar with the project said. Continued battery power challenges have forced Apple to postpone the release until next year, those people said.
Augmented reality initiatives have been split within Apple. At least two members of the industrial design team said they left the company, partly because they were concerned about developing products that could change the way people interact. This kind of sensibility is increasing within the company. Increasing public interest in children’s screen time..
Directed by Rockwell, this product is one of the first to appear from Apple, led by an engineering team, rather than co-founder Steve Jobs or former design chief who died in 2011. Jony Ive left the company in 2019.. The Apple Watch project was led by Ive and his designers to define how it looks, operates and sells.
Favlow’s programming shows how Apple is trying to differentiate its products from meta-products. It also shows how the company is leveraging the relationships it has cultivated in Hollywood since launching Apple TV + in 2019.