I interviewed John Legend. Loved01 is John’s brand. yes! is an affiliate, so we may earn a commission when you purchase something through our links. Items are sold by retailers and not by E!. Prices are correct at the time of publication.
John Legend Creativity knows no bounds. The singer-songwriter is making the leap into the beauty industry with her newly launched skincare line. love 01, has the specific purpose of providing self-care products that nourish and revitalize melanin-rich skin. Working with her dermatologist, Dr. Naana Boakye, Loved01 products are made with plant-based oils tailored to the self-care needs and skin concerns of people of color, from dryness to hyperpigmentation. increase.
“Too often, these skin types are neglected, under-researched, or under-studied when it comes to developing and formulating skin care products,” John says. yes!“So we’re all saying that this is a gap that needs to be addressed, and we’re launching new products that are on a mission to address that gap and do it in a way that’s really accessible and affordable for people. I felt like I could create it.”
John talked about Loved01’s mission, all of his adorable campaigns with daughter Luna and son Miles and his wife, and kept talking about their new skincare line. Chrissy Teigen’s A favorite product in the personal care line.
“The ethos behind Loved01 is not only about self-care and self-love, but also about sharing that ritual with the people you love,” he says. “We formulate products with melanin-rich skin in mind.” Not only do we want to create products that are beautiful and help you take deep care of yourself, but we also want to make them affordable so you can buy them near you: $10 or $15 at CVS or Walmart. .”
When it comes to his loved ones, John says Chrissy Exfoliating cleanser. “It’s very gentle and uses bamboo as an exfoliant. It’s very natural and doesn’t feel harsh on the skin. I started using it while on vacation. She really likes how smooth and gentle the exfoliant is.” Loved it, it’s bamboo, doesn’t strip the skin too much, yet leaves it smooth and hydrated, leaving it feeling silky smooth…she loves it and so do I.
In addition to exfoliating cleansers, the unisex self-care line includes shaving creams, facial cleansers, body washes, moisturizers and more. Loved01 website and CVS locations nationwideand will be available at Walmart in March.
“It’s for everyone!” John shouts. “And all of our products are for everyone, and we know that darker skin loses moisture faster, so we focus on moisture. I want everyone to try it.”
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