Ron Rice, a high school chemist trained in the quest for oil, instead created a coconut lace sunscreen lotion in a 20-gallon garage trash can and seductively branded it with Hawaiian Tropics. I made a lot of money. 19 years old in Daytona Beach, Florida. He is 81 years old.
His death in the hospital was announced by his family on Facebook. The cause has not been identified.
A clean boy in the Blue Ridge Mountains of North Carolina, Rice fell in love with the Florida coast during a family trip in the 1940s. A few years later, after visiting Hawaii, he was urged to get Copatone, the leading brand of sunscreen lotions. Benzoate, isopropyl palmitate and other ingredients.
After graduating from college in 1964, he moved to Florida, teaching for eight years (temporary position in seven schools, but long enough to get draft evasion), football coach. And worked part-time as a lifeguard. His 6 feet 3 height.
On the side, he blends a myriad of combinations of coconut oil, exotic fruit, aloe, avocado, kukui, mineral oil, and cocoa butter into a lotion, and several 11-year-olds from the neighborhood get from that basic trash. I poured it. It was first sold on the beach on July 20, 1969, in a bottle labeled Hawaiian Tropic. (Coconut wasn’t native to Hawaii and was probably grown on the islands of Southeast Asia, but the name Tropictan is already copyrighted.)
By 2006 Don’t be shy promotion Celebrity-judged beauty contest (Donald J. Trump met his second wife, Marla Maples, when he was a contestant in the tropical pageant of Hawaii), auto racing (company name 1979) It was in Porsche driven by Paul Newman at Le Mans in the year), cunning and not so subtle Placement With a variety of other stunts in movies and TV shows, Hawaiian Tropic has sold over $ 110 million, making it the second largest sunscreen product company in the world.
A year later, Rice sold it to Playtex Products for $ 83 million.
“Sunburn is sex,” he once said. “That’s all the conclusion. Sex and vanity.”
Ronald Jose Fries was born on September 1, 1940 in Asheville, North Carolina, to Clyde and Pauline (Crosby) Rice.
The family lived in the mountains. Since the age of five, Ron has been selling apples, cider, honey, grapes and Christmas wreaths with his brothers at roadside stores to supplement his father’s income as a civil engineer.
He holds a Bachelor of Science degree from the University of Tennessee at Knoxville. According to some reports, he was studying to explore and become a teacher of oil and uranium.
“I used to teach school, and I earned $ 4,300 a year, of which $ 4,000 was part of education and $ 300 was part of coaching,” he once said as a television interviewer. Told to. “I’ve done that for eight years. I can undo it if I want, but I’m not saying I want to undo it.”
“It’s fun,” he said of his refreshing lifestyle smoothed by Hawaiian tropics. m is still a country boy. “
Information on survivors was not immediately available.
Rice’s 12,000 square foot house Ormond beachThere was a disco and indoor and outdoor pools, just north of Daytona Beach and not far from the lifeguard stand where he used to work. He owns an 80-foot yacht and a Lamborghini and rented them to Burt Reynolds for the movie The Cannonball Run (1981).
Reminding him of his roots and proof of his success, Mr. Rice placed a trash can in his living room where he completed the Hawaiian Tropic formula. He had it silver plated.